Privacy Notice

Sue Hill Dance Limited has a responsibility to document how we protect personal data. 

This is a legal requirement of the UK GDPR under the ‘Right to be informed’. 

This Privacy Notice will outline our responsibilities to you. This Notice was last updated in October 2023. 

1.0 Key Terms 

  • 1.1 Whilst every effort has been made to outline our responsibilities to you in as clear, concise, and easy to understand manner as possible, we do need to use certain terms throughout this Privacy Notice. 
  • 1.2 We will now provide an easy-to-understand definition of each term: 
  • Customer: The Data Subject and the Data Subject’s legal guardians (where applicable) whose personal data Sue Hill Dance Limited is processing. 
  • Data Controller: A Data Controller has the responsibility of deciding how personal data is processed, the purpose for the data processing, and how to protect the personal data from harm. 
  • Data Processor: In a similar way to data controllers, data processors must protect people’s personal data. However, they only process it in the first place on behalf of the Data Controller. They would not have any reason to have the personal data if the Data Controller had not asked them to do something with it. 
  • Data Protection Act (DPA 2018): The DPA 2018 sets out the legal data protection framework in the UK, alongside the UK GDPR. It contains three separate data protection regimes: 
  • o Part 2: sets out a general processing regime (the UK GDPR); 
  • o Part 3: sets out a separate regime for law enforcement authorities; and 
  • o Part 4: sets out a separate regime for the three intelligence services. 
  • Data Subject: A data subject is a living person who can be identified from personal data, including children, and their parents and legal guardians. 
  • GDPR: This stands for General Data Protection Regulation (GDPR), the EU’s and UK’s agreed standards for data protection that are also written into UK law through the Data Protection Act 2018 (DPA 2018). 
  • Individual Rights: In UK data protection law, individuals have rights over their personal data. These rights allow the individual to ask the Data Controller to do something, or stop doing something with their personal data. There are eight individual rights. 
  • Information Commissioner’s Office (ICO): The Information Commissioner’s Office (ICO) is the UK’s independent body set up to uphold information rights, covering all UK privacy laws and regulations. 
  • Lawful Basis: A lawful basis is the legal reason or legal grounds relied upon for the processing of an individual’s personal data. There are six lawful bases to choose from: consent, contract, legal obligation, legitimate interest, public task, and vital interests. 
  • Personal Data: Personal data is information about who you are, where you live, what you do, and more. It is all information that identifies you as a living person (Data Subject). 
  • Privacy and Electronic Communications Regulations 2003 (PECR): PECR sits alongside the DPA 2018 and the UK GDPR. This UK privacy legislation gives people specific privacy rights in relation to electronic communications, and electronic processing of their personal data. 
  • Processing: Processing means taking any action with someone’s personal data, including storing that data after the initial period of processing is complete, and archiving personal data. 

2.0 Scope 

  • 2.1 The scope for Sue Hill Dance Limited is any Data Subject, whose personal data is processed upon instruction in line with UK privacy legislation including the DPA 2018, PECR (2003), and UK GDPR. 
  • 2.2 We also acknowledge any additional responsibilities requested by the industry regulator in the UK, the Information Commissioner’s Office (ICO). 
  • 2.3 The DPA 2018 and UK GDPR have a material scope covering personal data that is processed either electronically or is processed as part of a physical paper filing system. 
  • 2.4 Sue Hill Dance Limited will adhere to the seven UK GDPR data processing principles when handling personal data: 
  • Lawfulness, Fairness, and Transparency; 
  • Purpose Limitation; 
  • Data Minimisation; 
  • Accuracy; 
  • Storage Limitation; 
  • Integrity and Confidentiality (Security); and 
  • Accountability. 
  • 2.5 All associates and employees of Sue Hill Dance Limited who interact with customers and data subjects are responsible for ensuring that this Privacy Notice is drawn to their attention, at the earliest available opportunity. 

3.0 Lawfulness 

  • 3.1 Sue Hill Dance Limited is a private limited company, based in England, under company registration number 06457870, complying with the laws of England and Wales. 
  • 3.2 Sue Hill Dance Limited is registered with the ICO under registration number ZA348230. 
  • 3.3 Sue Hill Dance Limited acts as a Data Controller and Data Processor. We are responsible for the personal data that we process (on behalf of the data subject), and have our own measures for ensuring compliance with the UK Data Controller Regulations (personal data we own). 
  • 3.4 Sue Hill Dance Limited has a main aim of providing opportunities for all within the world of dance and performance. Sue Hill Dance Limited also determines the scope of data processing, what data we process, and for what purpose. 
  • 3.5 From time to time we may appoint Data Processors on behalf of Sue Hill Dance Limited. We will always ensure that a written agreement is in place with each of our Data Processors documenting how personal data will be processed, safeguarded and stored. Sue Hill Dance Limited has the overall responsibility for all Data Processors. 
  • 3.6 Sue Hill Dance Limited has a duty of care acting as a Data Controller to appoint a Data Protection Officer (DPO). We have a legal obligation to notify the ICO of their name and contact details. Our appointed Data Protection Officer (DPO) is CSRB Limited. They can be contacted by telephone on 0117 325 0830 or via email at 
  • 3.7 Sue Hill Dance Limited uses lawful bases, as set out in UK GDPR Article 6, when we process your personal data: 
  • Contract – personal data is processed by us, to enable us to deliver our dance and performing arts classes and services, to the Data Subject. 
  • Legal Obligation – personal data is processed by us to meet a requirement set out in UK law or statute. 
  • Legitimate Interests – personal data is processed by us to communicate with you regarding important business or commercial information, and to inform you of complimentary dance school, vocational performing arts college, and dance shop services provided by us.
  • 3.8 Sue Hill Dance Limited may process certain special category data on behalf of our clients. This may include the following categories of personal data: 
  • personal data regarding a child; 
  • personal data revealing racial or ethnic origin; 
  • personal data revealing religious or philosophical beliefs; 
  • biometric data (where used for identification purposes); and 
  • data concerning health. 
  • 3.9 Sue Hill Dance Limited ensures that all processing of the above special category data is lawful, fair, transparent, and complies with all the data processing principles of the UK GDPR. 
  • 3.10 Sue Hill Dance Limited can only process special category data if we can meet one of the specific conditions in Article 9 of the UK GDPR. We may also have to meet additional conditions set out in the DPA 2018. 
  • The Article 9 condition we use is: 
  • Explicit consent – We outline our requirements for the data processing within our terms of contract and ensure an additional Data Processing Agreement (DPA) is signed by both parties. 
  • 3.11 Sue Hill Dance Limited may transfer personal data we collect about you to countries outside the UK. We treat each international data transfer individually and assess the risk associated with the transfer and whether a suitable level of adequacy with UK data privacy legislation is available, within the country to where the personal data is being transferred. We will keep you informed should this be the case. 
  • 3.12 Data transfers within the European Economic Area (EEA)/European Union (EU)/United Kingdom (UK) can flow freely under the ‘Adequacy Decision’ agreed between the UK and European Parliament on 27 June 2021. If the international data transfer is outside the EU/EEA/UK then risk assessment criteria and appropriate safeguards would be put in place, such as Data Protection Impact Assessments (DPIAs). We would then seek the explicit consent of the Data Subject. This Privacy Notice would also be updated. 

4.0 Fairness 

  • 4.1 Sue Hill Dance Limited processes personal data in a fair way. We do this by putting the individual’s rights at the heart of all processing with regards to personal data. There are eight individual rights: 
  • Right to be informed – data subjects have the right to know why we are collecting and processing personal data, this right is met by the provision of this Privacy Notice and any subsequent privacy documentation; 
  • Right of access – you have the right to know what personal data we have on record and request a copy; 
  • Right of rectification – you have the right to correct personal data that we hold about you that is inaccurate or incomplete; 
  • Right to be forgotten – in certain circumstances you can ask for the personal data we hold about you to be erased from our records; 
  • Right to restriction of processing – where certain conditions apply you have a right to ask us to only process your personal data for certain processing activities; 
  • Right of portability – you have the right to have the personal data we hold about you transferred to another data controller; 
  • Right to object – you have the right to object to certain types of data processing such as marketing; and 
  • Right to object to automated processing, including profiling – you also have the right to object to the legal effects of automated processing or profiling. 
  • 4.2 Sue Hill Dance Limited will only handle personal data in ways that individuals would reasonably expect and not use it in ways that have unjustified adverse effects on them. 
  • 4.3 Sue Hill Dance Limited will obtain personal data in a fair way. We will seek explicit consent from the data subject or securely transfer personal data into the business where explicit consent has been given and recorded previously. 
  • 4.4 Sue Hill Dance Limited always considers the rights and freedoms of data subjects when processing personal data. This could be for individuals or those part of a wider group. 
  • 4.5 Sue Hill Dance Limited will have a written agreement with each client setting out the contract terms. 

5.0 Transparency 

  • 5.1 Transparency is fundamentally linked to fairness. Sue Hill Dance Limited will always be clear, open and honest with people from the start, about who we are, and how and why we need to use your personal data. 
  • 5.2 Sue Hill Dance Limited will inform clients and data subjects from the outset regarding the types of personal data we need to process, usually within our business terms, contract documentation, this Privacy Notice, and other privacy documentation. 
  • 5.3 Sue Hill Dance Limited processes the following personal data types as a minimum: 
  • Contact Data (e.g., email address, telephone number); 
  • Location Data (e.g., commercial and/or residential address); and 
  • Special Category Data (as outlined in paragraph 3.8 above). 
  • 5.4 Sue Hill Dance Limited informs individuals about all personal data processing in a way that is easily accessible and easy to understand, using clear and plain language. We do this ensuring all Sue Hill Dance Limited’s employees receive annual data protection and UK GDPR training, whilst having a company information governance framework with up-to-date policies, procedures and processes. 
  • 5.5 Sue Hill Dance Limited hope we can resolve any query or concern you raise about our use of your personal data. You can contact Sue Hill Dance Limited in the first instance at any time by telephone on 01761 438885 or via email at 
  • 5.6 Sue Hill Dance Limited has appointed a certified Data Protection Officer (DPO) to act in the interests of all parties. Should you require further information with regards to personal data processing and the protection of your personal data, please contact our nominated DPO at CSRB Limited. They can be contacted by telephone on 0117 325 0830 or via email at 
  • 5.7 Should we not be able to resolve the complaint, you have the right to lodge a complaint with the lead authority. The lead authority in the UK is the Information Commissioner’s Office (ICO), who may be contacted by telephone on 0303 123 1113 or by visiting 

6.0 Purpose Limitation 

  • 6.1 Sue Hill Dance Limited will always be clear about what the purpose is for any personal data processing from the very start. We process your personal data for the following purposes: 
  • carry out our obligations arising from any contracts entered into between you and us; 
  • provide you with information, products, or services that you request from us or which we feel may be of interest to you, where you have consented to be contacted for such purposes or by Legitimate Interests; 
  • notify you about changes to our company and the services we provide, under legitimate interest and legal obligation; and 
  • if you are an existing contact or customer we will contact you by electronic means (email) with information about services or goods which you have previously purchased from us or enquired about. If you are a new customer, and where we permit selected third parties to use your data, we (or they) will contact you by electronic means only if you have consented to this. You can choose to not receive these types of communication by contacting us (right to object – paragraph 4.1). 
  • 6.2 Sue Hill Dance Limited will record our purposes for personal data processing as part of our contract obligations. We will also specify them in any additional privacy documentation provided. 
  • 6.3 Sue Hill Dance Limited will only use personal data for a new purpose if this is either compatible with the original purpose, or we obtain consent, or we have a clear obligation or function set out in law. 
  • 6.4 Where relevant, Sue Hill Dance Limited, may also share personal data with third parties, such as: 
  • Trusted third party partners who we work alongside and who process personal data on our behalf with regards to agreements and contracts, or for the provision of supplementary support services. Disclosure of the nominated trusted third-party partner would be provided at the agreement/contract stage and a relevant Data Processing Agreement (DPA) would be put in place to protect all personal data, from a data controller, data processor, and data subject perspective; 
  • Fraud prevention agencies, money laundering agencies, and other professional associations; 
  • Regulators and law enforcement agencies, including the Police, HM Revenue and Customs, or any other relevant authority who may have jurisdiction. We would always inform you ahead of acting on any instructions to proceed. 
  • 6.5 Sue Hill Dance Limited will share personal data with law enforcement or other authorities, if required by law. 

7.0 Data Minimisation 

  • 7.1 Sue Hill Dance Limited always ensures the personal data we are processing is: 
  • adequate – sufficient to properly fulfil our stated purpose; 
  • relevant – has a rational link to that purpose; and is; 
  • limited to what is necessary – we do not hold more than we need for that purpose. 
  • The UK GDPR does not define these terms. As this is the case, Sue Hill Dance Limited accepts these terms may have a differing definition from one individual to the other, as the processing will depend on the specified purpose for collecting and using the personal data. 
  • 7.2 In order to assess whether we are holding the right amount of personal data, we demonstrate clearly why we need it before any data processing activities take place. 
  • 7.3 For special category data or criminal offence data, we understand the importance of collecting and retaining only the minimum amount of information. 
  • 7.4 Sue Hill Dance Limited undertakes an annual data protection audit with an external certified data protection service provider, to review our personal data processing, and to check that the personal data we hold is still relevant and adequate for the stated purposes. 

8.0 Accuracy 

  • 8.1 Sue Hill Dance Limited will take all reasonable steps to ensure the personal data we hold is accurate and up to date. 
  • 8.2 Sue Hill Dance Limited will take reasonable steps to ensure that personal data we hold is not incorrect. This may involve contacting you via our official communication channels, to ensure all personal data held is accurate. 
  • 8.3 Sue Hill Dance Limited will always record the source of where personal data came from and ensure the source is compliant with UK privacy laws, including the UK GDPR. 
  • 8.4 If we need to keep a record of a mistake, we clearly identify it as a mistake, and add this to our records of processing for audit purposes, and continuous improvement. 
  • 8.5 All of Sue Hill Dance Limited’s records clearly identify any matters of opinion, and where appropriate whose opinion it is, and any relevant changes to the underlying facts. 
  • 8.6 Sue Hill Dance Limited will comply with the individual’s right to rectification, and carefully consider any challenges to the accuracy of the personal data. 
  • 8.7 As a matter of good practice, we keep records of processing of any challenges to the accuracy of the personal data.

9.0 Storage Limitation and Deletion 

  • 9.1 Sue Hill Dance Limited will not keep personal data for any longer than is necessary to fulfil the original stated purpose for the processing of such personal data. 
  • 9.2 Sue Hill Dance Limited will only keep personal data for the period outlined to meet the requirements of the contract, legal obligation, or legitimate interest identified. 
  • 9.3 Any retention of personal data will be carried out in compliance with legal, professional body, and regulatory obligations. These data retention periods are subject to change, due to any revisions of associated legislation, regulations, or requirements. 
  • 9.4 Sue Hill Dance Limited acknowledges that UK privacy legislation does not determine how long personal data needs to be kept. This is up to the Data Controller to determine and document accordingly at the earliest possible opportunity. 
  • 9.5 Sue Hill Dance Limited has a Personal Data Retention Policy in place, which documents the types of record or information we hold, what we use it for, and how long we intend to keep it. 
  • 9.6 Sue Hill Dance Limited periodically reviews the personal data we hold, and erases or anonymises it, when we no longer need to process it for the original purpose. 
  • 9.7 Sue Hill Dance Limited also considers any challenges to the retention of personal data. We understand that individuals have a right to erasure if we no longer need the personal data. 
  • 9.8 Sue Hill Dance Limited acknowledges there are exceptions to retention periods. Here we can keep personal data for longer if we are only keeping it for public interest archiving, scientific or historical research, or statistical purposes. We would always inform you if this was the case, along with our lawful basis for retention. 
  • 9.9 When Sue Hill Dance Limited is provided with an instruction to destroy data it must be destroyed irretrievably either in paper or electronic formats. Paper records will be destroyed by an approved contractor who can provide evidence of destruction and a certificate of destruction. Sue Hill Dance Limited will retain this certificate. 
  • 9.10 Sue Hill Dance Limited also has secure destruction procedures and processes for any of the devices it has used for the storage of personal data. Sue Hill Dance Limited will retain evidence of any equipment destruction and confirms that the destruction is beyond any prospect of retrieving data stored within the device. 

10.0 Data Transfer and Confidentiality (Security) 

  • 10.1 Sue Hill Dance Limited will undertake an analysis of the risks presented by our personal data processing and use this to assess the appropriate level of security we need to put in place. We review our Business Continuity Plan (BCP) annually. 
  • 10.2 We have an Information Security Policy and take steps to make sure the policy is implemented. For example, we undertake an annual information security review with an accredited external provider. We make sure that we regularly review our information security policies and measures and, where necessary, improve them. 
  • 10.3 Sue Hill Dance Limited make sure that we can restore access to personal data in the event of any incidents, such as by establishing an appropriate backup process. 
  • 10.4 Sue Hill Dance Limited conduct regular testing and reviews of our measures to ensure they remain effective, and act upon the results of those tests where they highlight areas for improvement. 
  • 10.5 Where appropriate, we implement measures that adhere to an approved code of conduct or certification mechanism, such as Cyber Essentials certification, and additional quality standards. 
  • 10.6 We ensure that any Data Processor we use also implements appropriate technical and organisational measures. 
  • 10.7 Sue Hill Dance Limited does not use tracking cookies on our website to track user behaviour and/or improve site experience. The UK GDPR and PECR interprets data collected by cookies as personal. It prohibits the collection of personal data without consent, which means a website is only allowed to collect information that the user voluntarily inputs. This includes name, email address, phone number, or any other information that the user shares with the website. The cookie consent must be freely given, specific, informed, and unambiguous. 

11.0 Accountability 

  • 11.1 Accountability is one of the UK GDPR data processing principles. Sue Hill Dance Limited takes our responsibility for complying with the UK GDPR very seriously, as documented by this Privacy Notice. 
  • 11.2 Sue Hill Dance Limited has put in place several measures that we can, and in some cases must take, including:
    • adopting and implementing data protection policies and procedures; 
    • taking a ‘data protection by design and default’ approach; 
    • putting written contracts in place with those whose personal data we control and process; 
    • maintaining documentation of our processing activities; 
    • implementing appropriate security measures; 
    • recording and, where necessary, reporting personal data breaches; 
    • carrying out data protection impact assessments for uses of personal data that are likely to result in high risk to individual’s interests; 
    • ensuring all Sue Hill Dance Limited employees receive annual UK GDPR and privacy legislation training; 
    • appointing a Data Protection Officer; and 
    • adhering to relevant codes of conduct and signing up to certification schemes (where applicable). 
  • 11.3 Sue Hill Dance Limited understand that accountability obligations are ongoing. We review and, where necessary, update the measures we have put in place. For example, we continually enhance our privacy management framework, as this can help embed our accountability measures and create a culture of privacy across our organisation. 
  • 11.4 Sue Hill Dance Limited understand that being accountable can help build trust with individuals and may help mitigate any gaps in compliance, and thus any potential regulatory enforcement action. 
  • 11.5 If you have any questions or concerns about how we process and protect your personal data not covered in this Privacy Notice please contact Sue Hill Dance Limited by telephone on 01761 438885 or via email at

Data Protection Personal Information

For as long as is necessary after your involvement with Sue Hill Dance, the Company will need to process data about you. The kind of data that the Company will process includes: 

  • contact names and addresses 
  • correspondence with the Company and other information that you have given the Company through applications, contracts, consent forms, medical information and feedback sheets. 

Sue Hill Dance believes that those records used are consistent with the relationship between the Company and yourself and with the data protection principles. The data the Company holds will be for management and administrative use only but the Company may, from time to time, need to disclose some data it holds about you to relevant third parties (e.g. where legally obliged to do so by HM Revenue & Customs, where requested to do so by yourself for the purpose of giving a reference or in relation to maintenance support and/or the hosting of data in relation to the provision of insurance). 

In some cases the Company may hold sensitive data, which is defined by the legislation as special categories of personal data, about you. For example, this could be information about health, racial or ethnic origin, criminal convictions, trade union membership, or religious beliefs. This information may be processed not only to meet the Company’s legal responsibilities but, for example, for purposes of personnel management and administration, suitability for employment, and to comply with equal opportunity legislation. Since this information is considered sensitive, the processing of which may cause concern or distress, you will be asked to give express consent for this information to be processed, unless the Company has a specific legal requirement to process such data. 

Access To Data

You may, within a period of one month of a written request, inspect and/or have a copy, subject to the requirements of the legislation, of information in your own personnel file and/or other specified personal data and, if necessary, require corrections should such records be faulty. If you wish to do so you must make a written request to The Company is entitled to change the above provisions at any time at its discretion. 

Data Security

We are responsible for ensuring that any personal data that we hold and/or process is stored securely. We must ensure that personal information is not disclosed either orally or in writing, or via web pages, or by any other means, accidentally or otherwise, to any unauthorised third party. 

Personal information should be kept in a locked filing cabinet, drawer or safe. Electronic data should be coded, encrypted, or password protected both on a local hard drive and on a network drive that is regularly backed up. If a copy is kept on removable storage media, that media must itself be kept in a locked filing cabinet, drawer or safe. 

When travelling with a device containing personal data, staff must ensure both the device and data is password protected. The device should be kept secure and where possible it should be locked away out of sight i.e. in the boot of a car. Staff should avoid travelling with hard copies of personal data where there is secure electronic storage available. When it is essential to travel with hard copies of personal data this should be kept securely in a bag and where possible locked away out of sight i.e. in the boot of a car.

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